Travels

Summary of the summer course “The new traveling communication: blogs and tourism 2.0 in Spain”

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Palace of Aranjuez (c) Avistu

“(When we write about a destination) it's not about teaching where to sleep cheap, but where it is worth sleeping cheap”Is a phrase by Jan Martínez Ahrens (@jmahrens, Deputy Director of the Spanish newspaper El País) with which I agree. Others, like “A travel journalist does not publish bad reviews, it is not worth wasting the reader's time like this”, They are much more debatable especially considering that we don’t think the same about that (silence a bad experience He does a disservice to the reader who may be considering going to the same destination).

Those phrases and many other interesting ones, I heard them last week not in a journalism forum or in an Information Sciences faculty but in a curso of the Rey Juan Carlos University on the new traveling communicators, bloggers or bloggers. I went as a student and also as CM (with the last-minute surprise welcome that Judith de Traveling Dijuca would help me) for the official account of the course, @blogs_urjc

From this double facet of student and part of the organization, I was pleasantly surprised by the quality of the presentations and the curiosity of my fellow students (With 60 enrolled, it was the most popular course of all). For those who have not been able to follow the course on Twitter (where more than 330 users were involved), here is a summary, some strokes extracted from the more than 2,600 tweets with which the event was shared:

- The mainstream media, the traditional press, does not compensate for new income online with those from paper, a model that is dying. Today no means have been able to reconvert to face the challenges of the Internet, the emergence of citizen journalism and the disappearance of the intermediary (the travel journalist) between the destination and the traveler. The traveler already knows where he is going, in addition to traditional values ​​he seeks a lifestyle. Travel journalism should be done by people with a journalistic, informative and passionate base. The added value, a quality edition and a humanized product: keys to the new travel journalism of the 21st century (from the paper “From Travel Journalism to the communicator of experiences” by Jan Martínez Ahrens (@jmahrens, Deputy editor of the Spanish newspaper El País and responsible for the supplement The Traveler).

Summer Course Poster Tourism Blogs (c) Avistu

- The Internet is the main source of consultation for 92% of travelers and 53% state that I would not make a reservation at a hotel for which there were no opinions or references from previous users. One contribution is made per second in Trip Advisor, every day, every day. If you raise a point online reputation can increase the price of the rooms by 11.2% without negatively affecting the occupation. Paradoxically, 34% of Spanish establishments still do not offer the possibility of making reservations with mobile devices (from the paper “Travel communication according to Tripadvisor” by Blanca Zayas, @B_Zayas, Tripadvisor Communication Manager).

- A "Social Traveler" is a normal person who takes advantage of the means available to communicate. There is nothing like what others have lived to motivate someone to discover a destination. We have to convey the beauty of traveling and generate travel recommendations. The professional communicator must exist but the reader also has stories to tell. A trip is a new story to tell, but when you write it you also generate a great memorable memory. Traveling is dreaming. To do so is to fulfill dreams (from the presentation of Pedro Jareño @pedrojareno of the social network of travelers Minube @minube during the round table: The Social Traveler and mobility 2.0 in travel).

- According to the I Social Travel Study in Spain (.pdf), today it takes us longer to decide where we want to travel: the abundance of information requires more reflection and planning. Travel blogs are the primary source of information for 48% of respondents because they tell it in a tone as if it were a friend. 71% of travelers share their experiences for family and friends to see, Facebook is the social network par excellence for this and uses it 83% (during the presentation by Ana María Escurín @Anita_Escurin Social Media Manager of NH Hoteles SPAIN @nh_hoteles_es presenting the I Social Travel Study in Spain of NH Hoteles and Creative Territory @tcreativo)

- Internet arrived as if a meteorite fell on a planet of dinosaurs and is the present, free and measurable. Facebook is the most important means of loyalty readers, Twitter to launch alerts. The digital press needs faithful readers who share the information. Any editor is a CM and has access to real-time data. It is essential that what is published is unique and distinct to have readers. There is no investigative journalism, there are interested leaks. There are means that pay their editors with visibility. Because they are invisible, they are given invisible money. Do not confuse that the content is free with the professional that generates it for free (from the paper “The profile of the new journalist 2.0” by Carlos Enrique Bayo @tableroglobal, editor of the Public newspaper @publico_en)

Classroom of the Summer Course Tourism Blogs (c) Avistu

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