10 mistakes you should avoid when organizing a Blog Trip (I)


Bloggers: professional visitors at fitur (c) Avistu

We have passed a “puntocom” bubble (do you remember Terra in 1999?), We have passed a real estate bubble (do you remember your mortgage every month?) And it seems that in this travel we are going through a Blog Trips Bubble.

In the last month I have been on five trips, not private, different (that in my particular case, because the rest of Viajablog editors have gone through the same experience). The good weather has begun and the invitations to know destinations.

A couple of years ago, the OTs (Tourism offices) and Destination Management Organizations (DMOs for its acronym in English and which are the most Castilian agencies), discovered a new animal in the ecosystem of information dissemination: blogger.

He blogger, blogger (it would take a while until the term was Spanishized) or "blogger" (I swear I saw it written) enters like an elephant in a pot shop in the professional world of travel.

Is the friend who travel and tell you his experience, the computer cousin who tells you which flight search engines are the best, the older brother who advises you on your next destination. And all this is done in a close, fresh and honest language, something that is appreciated by readers.

There are travelers who first discover the world and then tell it, people (as is the case of Viajablog) who threw their bags on their backs and then - day by day - they learn to write about it, while still traveling. There are bloggers, successful, who come from the world 1.0, that is, journalists and photographers of print media who have adapted to a new channel where they can tell stories of the trips they continue to make.

There is bloggers who have a salary because they have a separate job; there are those who aspire to live from a blog and turn into a profession what is a passion to which they dedicate several hours a day.

Bloggers who don't lose detail (c) Avistu

As you can see, OTs and DMOs, there is no unique profile of the travel blogger But what everyone can agree on is how they want blog trips to be. Or, at least, how I would like them to be and what things should NOT happen in a blog trip:

1.- Do not be clear about what you want to do.

"Everybody makes trips trips, we are going to organize one" seems to be what someone might think. Well no, a blog trip is not an isolated event, something alien to the rest of promotion actions of a destination. Anyone who thinks so, not only has a problem when organizing the blog trip (which will become a timely event without transcendence) but with global promotional actions.

A Blog Trip must be understood beyond the mere visit of bloggers to disseminate this destination - and differentiate it from others - in online and offline media, with images, videos, texts and messages / photographs on social networks and articles in the blogs of participants. Think of the Blog Trip as a means, not as an end.

2.- Do not know who you are inviting.

You have to read some of the articles written by bloggers that interest us. It seems basic, it seems simple, it seems incredible that it is not done in general. You have to know who we invite, how they write, how they have described other destinations, what public they have and, the numbers they send, what dissemination they can offer us (yes, there are the numbers of followers - real or not - on Twitter and Facebook but also the number of comments on their posts and "likes" and "share", RTs and conversations with readers and the impact that your message has among other bloggers).

3.- Do not keep them informed.

Who likes to know that your plane or train ticket is already confirmed on the date and time that was agreed? Call me weird, but me. Not all bloggers live in Madrid - the main starting point of any trip blog - and we need to prepare transport combinations or even accommodation in another city. The sooner you know the exact dates of a trip blog, and the trips, the better.

Oh, and that the organization doesn't keep secret who else will go on a trip until four days before it starts an email is sent to all members. I understand that there are last minute casualties, and substitutes, but bloggers talk to each other and mention on Facebook or Twitter that we are traveling on a trip to a destination does not hurt but quite the opposite.

Bloggers working (c) Avistu